The next Goyf

This is Tarmogoyf.

This is Tarmogoyf's price history. 

Goyf was released in Future Sight, the third set of the Time Spiral block. Fairly quickly it rose in price, and by the time Lorywn came out - featuring tribal and planeswalkers - it was already an expensive card for standard. It was the first card in the standard era to reach $50, and even at $25 was considered to be a very expensive card (Pre-mythics $30 was insane to pay). Goyf was a good card and was used in every format, and since its creation players have been on the look out for the next one. This isn't an official list, but each of these cards have been called 'the next goyf' on various forums and webpages around the internet. 

The first next Goyf, since it grew without a player needing to add extra resources. Not a failure but never widely played, sits around $1-2 now at most card shops. The fact that it uses counters is also a drawback; if you play it turn 3, this is a 2/2. If you play it turn 10, its a 2/2. Mauler needs to be in play to get the bonus, but Goyf doesn't. As long as there are cards in the graveyard, it will come down with a p/t boost every time.  

Red's second next Goyf. Held back by the need to play multicolour, and again a reliance on counters. 

The only non-rare on the list, and the least likely to ever skyrocket in price. However, its also arguably the most successful. A potential 4/4 on turn 2 and for the rest of the game, with only life as a condition that needs to be met. Popular in hard-hitting Jund decks this leech has probably seen more standard play then the rest of this list combined, but its casting requirements mean its nowhere near as splashable or playable as Goyf on a wider scale. 

My least favourite, from the standpoint of comparison. While I really love everything about the card, its tournament use has been sparse (but successful) showing up in Extended Zoo decks and Standard Next Level Bant, but never as an auto four-of that goyf was. You don't splash green to run Scute Mob, and  its always hovered under a dollar because of it. While it gets more and more powerful late game, its useless early. Tarmogoyf was easily a 2/3 on turn two in many decks, and conceivably a 3/4 in older formats. 

I don't know what the next Goyf is going to be. But I do know that many people will pick a bust and load up on it, praying for the day they can sell them away.